Sponsoring
Your Opportunities
The diverse support and sponsoring of past events have already clearly shown us that there is enormous enthusiasm and willingness to bring such large-scale LGBTIQ+ events to Munich – and not only from the LGBTIQ+ community: we sense that various local, national and international companies and organisations in particular are very interested in supporting such projects. With the help of the City of Munich and the existing partnership with the Olympic Park, we have created an excellent basis to get in touch with other possible sponsors when applying for the EuroGames 2027.
This support also gives us the necessary security in planning the Games and enables us to pay particular attention to the values of the EGLSF when selecting partners. The issues of sustainability and human rights are particularly important to us when selecting suitable candidates.
We offer our sponsors the chance to commit themselves in the long term and to be perceived as real partners not only of the Munich EuroGames 2027, but also of the LGBTIQ+ cultural and sporting events upstream and downstream, for example at the annual Team Munich summer sports festival, the „König-Ludwig-Cup“ tennis tournament or the joint appearances of the EuroGames candidate clubs at the Pride parades in Munich.
In addition, we will promote the Games at all major international LGBTIQ+ sporting events and tourism fairs, which will also give your brand more global visibility.
6 reasons for sustainable sponsoring in the LGBTIQ+ sector
1
Standing up for a cosmopolitan society
Attitude is becoming a duty and society demands lived proof. „Diversity“ must not be just a fancy buzzword that a company wants to adorn itself with. For Generation Z, for example, a cosmopolitan and tolerant attitude has long been taken for granted. They are sensitised to injustices in our society and clearly position themselves on this topic.
2
Using an international platform
The EuroGames are one of the largest international sports and cultural events of the LGBTIQ+ scene and thus create access to the LGBTIQ+ community worldwide.
3
Ensure continuity
Successful companies see dealing with the issue of diversity as a permanent, self-evident process. Understanding diversity as a credible aspect of corporate culture and thus living it from within means backing it up with sustainable measures. And this increases the chances of a positive perception by the LGBTIQ+ community.
4
Act in a representative environment
With your clear commitment and support, you create visibility and brand contact points. The spectators and participants of the EuroGames represent the diversity of our society – nationally and internationally.
5
Credibly charging the brand
Collaborating on LGBTIQ+ community activities and events creates new perspectives and increases the authenticity and credibility of participating brands. Companies thus have the opportunity to relate their communication on this topic concretely to the brand.
6
Expand your network sustainably
In the environment of the EuroGames, you will meet an opinion-strong network of decision-makers and doers. Use this platform to spread your values and present your company. We support you in networking sustainably. In the course of your participation, we can also individually address joint storytelling. Successful companies see dealing with the issue of diversity as a permanent, self-evident process. Understanding diversity as a credible aspect of corporate culture and thus living it from within means backing it up with sustainable measures. And this increases the chances of a positive perception by the LGBTIQ+ community.
For all your sponsoring opportunities
Günther Launspach
Member of the Board